XLMedia PLC (Ticker: XLM LN), a global digital publishing and marketing company that directs traffic to online gaming operators, has named Liberum as Joint Corporate Broker.
The business has a market capitalisation of £130m and is listed on AIM.
XLMedia attracts players through online marketing techniques that include proprietary websites and then seeks to channel high-value traffic to gambling operators.
It generates revenue through the fees paid by the gambling operators. XLMedia takes a cut of the lifetime revenue those players provide operators.
XLMedia recently acquired a business to help it move into customer acquisition for social gaming apps.
The company floated on AIM in March 2014. Its next results are in due in March 2015.
Company website: http://www.xlmedia.com
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